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A lifestyle soaked in surfing, skating and the Californian shores can only breed an imagination as fertile and cool a.k.a the Lost brand. Born in San Clemente, California, in the year 1993, Lost is the baby of two founders – Matt Biolos and Mike Reola. Starting out with a small t-shirt line and distributing them to core shops in the area, both Biolos and Reola ventured into clothing. However, it didn't end here as they simultaneously established themselves as a beach sport lifestyle brand and emerged to be among the top-most.

Twenty one years later, the brand – Lost – is now present in 35 countries around the world.

If you are wondering about the brand's name, then know that it implies “not being lost in the herd of mainstream sports but rather being immersed in the surfing and skating lifestyles of Southern Calfifornia.

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