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Sofia by Vix
Growing up in the small beach town of Vitoria, Brazil, Paula Hermanny spent most of her young girl days joyfully sunbathing in a swimsuit. As a young adult, her love for travel brought her to San Diego, California to study English, where she was able to enjoy the vibrant beach life. Frustrated by the lack of stylish and functional swimwear in the U.S. Market, Paula decided to pursue her design dreams focusing on the contemporary swim market. ViX, whose name is a derivative of her hometown Vitoria, was started in 1998 with a small collection of classic Brazilian-cut bikinis.
Since then, ViX has evolved into a vast collection of swim and resort wear. Amounting to a huge success with the ViX collections, Paula has branched out by launching Sofia by ViX, a complimentary line that is fun and flirty with vibrant colors and whimsical prints. The ViX and Sofia lines both use the highest quality imported fabrics and hardware. They are best known for their amazing attention to detail and most of all fit. All Vix and Sofia swim and resort wear are designed in Southern California and carefully crafted in Brazil.