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This is no ordinary bikini. The seams lie flat against the skin. The quality is meticulous. The fit is hip-slimming, curve-hugging, bust-boosting, figure-flattering perfection.

THIS IS VITAMIN A

Vitamin A is inspired by travel, modern art, and the cult of global style-setters who collect our designs (Gwyneth Paltrow, Scarlett Johansson, Jessica Alba, and Rihanna, to name a few). Vitamin A is known for the LBB—the Little Black Bikini™, as essential as the little black dress—and their signature California Cut. Vitamin A is all about sexy, sun-kissed California beauty.

And they want to beautify the beach in more ways than one, so they're doing their part to lighten our environmental footprint. Vitamin A's exclusive new EcoLux™ matte superfine jersey is made with Repreve® recycled nylon fiber to conserve precious resources. Vitamin A prints are created, when possible, with waterless digital technology at factories specially chosen for their innovative approaches to conserving electricity and water.

Vitamin A crafts their styles to last and last, and do it ethically in sunny Southern California, where we live, work, and swim. Designer Amahlia Stevens grew up on the beaches of Southern California, studied art history in London and Los Angeles, modeled swimwear, and traveled the world as a design consultant before setting out to design the perfect bikini. What started in 2000 with the California Cut has evolved into an insider go-to for day-to-night, beach-to-boulevard chic—and now, a force in sustainable fashion.

Between inspirational jaunts to destinations from Tokyo to Tahiti, Stevens comes home to her mid- century modern seaside bungalow in Laguna Beach, California, where she lives with her partner, Norwegian film producer Julius Mørck. They recently welcomed twins.

Vitamin A bikinis radiate natural sexiness like no other bikini on the beach. You have a recipe for Chic simplicity: a little bit 70’s, a little bit minimalist, a lot of sunny California.

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