Lost - not just a brand but the portrayal of a distinct lifestyle.
Connected by a passion for skateboarding, snowboarding or surfing, Matt Biolos and his homogeneous group of mind-in-sync So Cal pals gave birth to Lost.
With the help of a business-oriented mind this merry bunch launched a small T-shirt
venture and voilà, business tripled overnight. The fast expanding venture invaded the beachwear
market. From men's Lost clothing to women's clothing, to Lost shirts and shorts, to girls' Lost dresses and women's tank tops, to Lost hats and accessories, they have now a wide selection just right for everyone.
Kindled by Biolos's passion for extreme sports and esteem for the athletes and artists who have given these sports a unique identity, Lost is the brand to be trusted when you need all of the seasons covered.
Matt's view of Lost, reiterates the unbudging philosophy they've had “since those wild beginnings, ...Lost has spread slowly across the world. The company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothing ...but that sounds like some PR firm wrote that for us. So ...Lost is whatever you think it is.”