Blue Life Swimwear by Planet Blue – the debut line that rocked the swimwear world

The beach is the perfect place for Planet Blue, and the Malibu, California–head-quartered multi-brand boutique chain has introduced a private-label women’s swim line called Blue Life Swim.

The Blue Life Swimwear label is not for the women who prefer modest swim looks. It’s a provoking line, designed especially to evoke head-turning, jaw-dropping and inducing fantasies. The line features cut-out paneling on many pieces. The line’s “Malibu Racer Back” top, features a large keyhole cutout between the cleavage.. yep, that does sizzle! In the “Island Fever” triangle top, two straps of fabric create an “X” in the back of the top that creates the right kind of magic. There are cutouts in the sides of the line’s “Surf City Brazilian” bottom, and the aptly named “Free Spirit Dress” will make anyone look like a beach diva!

Malibu Racer Back    Island Fever Triangle Top & Brazilian BottomBlue Life‘s debut comes in different schemes, such as a tie-dye mixed with indigo, white and lime colors. Solids come in lime greens, blacks and reds, perfect to don when taming a tumultuous wave. Or just being pretty promenading on a dusky shoreline. There’s also a paisley print in the line. So the beach won’t be the only place for this swim line to be seen. You’ll see it at the pool, in a bar, on the street, because you can wear it with jeans and dresses. Not to mention as outfits for concerts.

Speaking of concerts, why don’t you wear a Blue Life piece at the Coachella Arts and Music Festival in Indio and see how many guys return a glance as you enjoy the fun and the attention.

Free Spirit Dress

Considering how deliciously warm it’s been in Cali this season, we’ve been caught daydreaming about all the beach-ready looks to don over this 2014 spring and summer. And since we’re getting so stoked on all things swim here at Molly Brown’s, there’s literally something for every babe in this line- from teeny bikinis, one pieces, boho prints and a sporty mesh two-piece that will slay all your old swimsuits.

 

Ready to get wet and party? Come! Let’s hit the perfect wave together …… on Planet Blue.

 

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