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A New York girl at heart, fashion designer Mara Hoffman hails from Buffalo and her business is currently based in Manhattan. Having graduated from Parsons School of Design in New York City and studied at Central Saint Martins College of Arts and Design in London, Hoffman began designing under her own label in 2000. Possessing an unlimited passion for creativity, the former dancer got her big break in fashion when Sex and the City costume designer Patricia Field, already known for being an innovator, stopped Hoffman on the streets of the East Village to compliment her outfit. Subsequently, Field bought all of the first Mara Hoffman label samples and sold them in her shop, House of Field. Not long after, a loyal client base began to take its root.
Mara Hoffman bikinis, dresses and coverups are known for their ethnic designs coupled with bright colors. The prints and designs are inspired by nature and the effortless mixing of colors which we see all around us. Mara Hoffman takes that and gives us amazing and unique collections, year after year.
In 2008, Hoffman launched her first Swim collection, which was debuted as part of her Spring/Summer runway show during New York Fashion Week. The collection consists of playful bikinis, sexy one-pieces, dashiki cover-ups and casual, multi-functional dresses, all in Hoffman's signature prints and bright, bold colors. The Mara Hoffman Swim collections are now shown on the runway during Mercedes-Benz Fashion Week Swim in Miami.