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Planet Blue’s in-house brand, Blue Life, embodies the essence of true California girl style. A creation of Planet Blue’s owner, Ling-Su Chinn, Blue Life fills a void in the market place for a line of basics that authentically relate to the Planet Blue girl’s lifestyle. Having grown up on Oahu, Ling was inspired by the beachy, bohemian-chic and comfortable yet sexy vibe of coastal living, and the name itself captures just that. A collection of bohemian silhouettes, lifestyle essentials and hand-created tie-dyed pieces, Blue Life's designs are made to take girls from the beach to the street and anywhere in between. Styles are meant to fall off one’s shoulder, delicately reveal one’s body through cutouts or show a bit of leg through slits. “We love skin. It’s always important to show a little”, says Ling.
Blue Life has quickly become a favorite amongst such A-list celebs like Alessandra Ambrosio, Erin Wasson, Kate Hudson, Rachel Zoe and Rosie Huntington-Whiteley.