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Lost isn't just a brand - it's the representation of a particular lifestyle.

It all began in the hands of Matt Biolos and his collective of like-minded friends from Southern California. Each member of this group had a passion for skateboarding, snowboarding or surfing .

Enlisting the help of a business-minded friend to launch a small T-shirt venture, the business tripled overnight. From men's Lost clothing to women's Lost clothing, Lost shirts to Lost shorts and board shorts, and girls' Lost dresses to women's Lost tank tops, Lost now has a wide selection just right for everyone.

Lost clothing is inspired by Biolos's passion for extreme sports and appreciation for the athletes and artists who have given these sports an identity. From snowboard apparel to fashion-forward beach wear like Lost swimsuits and Lost cover-ups, Lost is the brand to be trusted when you need all of the seasons covered.

We could say “Since those wild beginnings, ...Lost has spread slowly across the world. The Company has matured internally but continues to run off the same philosophy it started with. The Lost thinking now flows through its art, music, films, athletes and clothing” ...but that sounds like some PR firm wrote that for us. So ...Lost is whatever you think it is.

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